CORE SEO
CAMPAIGN TASKS
KEYWORD RESEARCH
Identify high-demand search phrases most likely to generate sales.
INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE)
Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 15 web pages.
INITIAL CONTENT OPTIMIZATION (NON–VISIBLE)
Content optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 15 web pages.
SEO INFRASTRUCTURE EVALUATION
Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on-page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues and other factors that impact the performance of the SEO campaign.
BAD LINK CLEANUP
If bad inbound links are identified during the SEO Evaluation, we
post the bad links to the Google’s Disavow Links tool to reduce
their negative impact on search rankings.
WEBSITE ARCHIVE
Archival of web pages targeted for optimization before and after the initial SEO work in implemented. This provides a before-and-after snapshot of each web page addressed by the SEO campaign.
WEBSITE ARCHIVE
Archival of web pages targeted for optimization before and after the initial SEO work in implemented. This provides a before-and-after snapshot of each web page addressed by the SEO campaign.
WEBSITE CONTENT CREATION
The creation of new content and/or new web pages to target critical search phrases and/or locations (like a city) that the website did not support prior to the launch of the SEO campaign.
BUSINESS DIRECTORY SUBMISSIONS
Link building and profile submissions through business directory listings. Includes major business portals like manta.com and Merchant Circle. Entire network expands to 225+ business listing sites.
ONLINE YELLOWPAGE SUBMISSIONS
Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.
GPS & MOBILE MAP SUBMISSIONS
Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer’s phone and mapping services.
VOICE RECOGNITION & SEARCH SUBMISSIONS
Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
LOCAL SEO
Creation and/or optimization of up to three Google My Business listings.
XML SITEMAPS
Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.
SEARCH ENGINE SUBMISSIONS
Website submissions to over 25 US–based search engines, including all major engines and numerous secondary search engines.
MONTHLY RANKING REPORTS & UPDATES
Campaign progress updates and a keyword ranking report showing rankings for relevant keywords on Google, Bing and Yahoo.
INTERNET MARKETING CONSULTING
With over 18 years of experience, we’ve seen all that the internet has to offer. Tap our knowledge to help you to make the most sense of what works on the internet, and what does not.
ADAPTATION TO SEARCH ENGINE RANKING UPDATES
Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign to accommodate these changes.
ONGOING SEO SERVICES
Ongoing SEO tasks to ensure long–term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
GOOGLE ANALYTICS ACCOUNT CREATION
The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.
WEBMASTER TOOLS ACCOUNT CREATION
Creation and installation of a Webmaster Tools accounts for Google. Webmaster Tools provides direct feedback from Google covering performance metrics about your website. This information is used identify problems with the website, the campaign and to provide direction for future SEO work.
WEBSITE DESIGN RECOMMENDATION
If needed, performance recommendations addressing conversion improvements, SEO infrastructure or issues that could improve website performance.